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MODCLOTH

MODCLOTH CREATIVE

ModCloth is an online women's fashion retailer based in Pittsburgh with offices in

San Francisco and Los Angeles. I was the Creative Director for the brand overseeing

all campaign creation, marketing, advertising, photography and video.

ModCloth Brand Book

(Click image to download full PDF)

ModCloth Press Kit

(Click image to download full PDF)

NEW YEAR REFRESH / THEME: ORGANIC

Print Catalog

Packaging

Overview:  The ModCloth DTC packaging was refreshed twice a year; once for Holiday, secondly for a ‘New Year’ refresh.  Below are examples of the boxes and designs that we concepted and executed. We always wanted to keep it fresh and fun and design something that the customers would

want to keep and reuse.  Including a message inside the flaps was always key and tested well in our consumer insights sessions with both users

and non-users.

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