MODCLOTH
ModCloth is an online women's fashion retailer based in Pittsburgh with offices in
San Francisco and Los Angeles. I was the Creative Director for the brand overseeing
all campaign creation, marketing, advertising, photography and video.
ModCloth Brand Book
(Click image to download full PDF)
NEW YEAR REFRESH / THEME: ORGANIC
Print Catalog
Packaging
Overview: The ModCloth DTC packaging was refreshed twice a year; once for Holiday, secondly for a ‘New Year’ refresh. Below are examples of the boxes and designs that we concepted and executed. We always wanted to keep it fresh and fun and design something that the customers would
want to keep and reuse. Including a message inside the flaps was always key and tested well in our consumer insights sessions with both users
and non-users.