ERIC KNIGHT

My Role: This collaboration was initiated by our private label development team. We partnered with Nicolette Mason, fashion blogger,

on a 16 piece collection that would be produced in sizes 2 - 22. My role was lookbook and shoot concepts, creative direction, copy, video

and design.

 

Execution: We shot this in phases as PR needed to push earlier to publications, so executed an in studio lookbook with all styles represented to send out to various editorial outlets and magazines. We then shot the campaign at a later date in Los Angeles on location and in studio with Nicolette and 3 of her friends known as, The Girl Gang. The collection was an immediate hit with the ModCloth community as well as Nicolette's fan base.