ERIC KNIGHT

My Role: I was responsible for campaign concept and overall creative direction for styling, art direction, photography, copy and design and partnering with the merchandising leads on trends and key buys to feature within the campaigns.

 

Execution: This was conceived as a two-part campaign as the wedding collection was particularly vast for Spring 2014. We made the decision to shoot a more formal 'city' event at the Palace of Fine Arts in San Francisco and a more ‘rustic’ event at the Malibu Family Winery outside of Los Angeles.  Both shoots were complex, with multiple models, hair and makeup teams, location scouting, permit requirements, as well as travel and transportation logistics. In the end, it was an extremely successful effort and we launched a full-scale marketing campaign around it that included email, ads, video and PR.