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Williams-Sonoma Seasonal Creative

Overview: This is an example of seasonal content that was always fresh and curated each season with many teams involved.  Thanksgiving, one of Williams-Sonoma's biggest holidays, was a full resource of products, recipes and videos, to inspire, delight and help cooks of all levels.


Execution: I worked closely with all teams within the brand: catalog, merchandising, marketing, content and retail. We created a 'red thread' – from the catalog, to the store, to the site – resulting in a seamless experience for our customer no matter where they were shopping.


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