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Williams-Sonoma Agrarian Brand Launch
Overview: I was responsible for launching the Agrarian brand within the Williams-Sonoma family. In addition to curating the overall concept, I managed and executed all photography, copy direction as well the budget for the project. This was a ground-up launch.
Execution: My teams and I worked closely with key merchandisers on the photography styles (which were all new for the brand), as well as content within the Agrarian shop. All design, copy and content was executed in-house and went live on the desired launch date.
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