ERIC KNIGHT

My Role: I was responsible for campaign concept and overall creative direction for styling, art direction, photography, video concept, copy and design.  All of this was done in close partnership with merchandising leads on trends and key buys to feature within campaign.

 

Execution: We shot the model in studio against a white background. For the design elements, we pulled textile patterns from the clothing styles featured and overemphasized them in the final creative. Copy direction played off of the patterns as well. The video was shot frame-by-frame and edited together.